Identify your assigned company’s main competitors; analyse the competitive market environment in which it operates using an appropriate model (such as Porter’s Five Forces)
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Identify your assigned company’s main competitors; analyse the competitive market environment in which it operates using an appropriate model (such as Porter’s Five Forces)
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Market conditions and competitive environment of your assigned company [60% weighting]
Identify your assigned company’s main competitors; analyse the competitive market environment in which it operates using an appropriate model (such as Porter’s Five Forces).
Analyze the internationalization strategy and/or market strategy pursued by your company using appropriate analytical tools (such as push/pull factors and/or Yip’s model of internationalisation and/or the Ansoff matrix).
Identify and briefly evaluate the market forces that affect the competitive environment in which your company operates (perfect competition, oligopoly, monopolistic, etc).
