If you were in a position to advise a Western company that was considering doing business in UAE for the first time, what would your advise be?

If you were in a position to advise a Western company that was considering doing business in UAE for the first time, what would your advise be?

Book: Global Business Today (9th Edition), by Charles W.L. Hill and G. Tomas M. Hult.

Ch. 4 Case Study (pg 122): World Expo 2020 in Dubai, UAE

If you were in a position to advise a Western company that was considering doing business in UAE for the first time, what would your advise be?