If you were to serve as a research consultant for Mr. Kabasella, what information would you need to enable you to help him diagnose his marketing problem(s)?


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If you were to serve as a research consultant for Mr. Kabasella, what information would you need to enable you to help him diagnose his marketing problem(s)?


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Question: 1. If you were to serve as a research consultant for Mr. Kabasella, what information would you need to enable you to help him diagnose his marketing problem(s)?

2. Create a list of probing questions you would ask Mr. Kabasella if you were going to meet with him to help him specify (s) the manager’s decision problem and (b) research problems.