In what way marketing mix to be used in an effective manner to increase the reputation of the hospital?

Marketing is becoming increasingly important for hospitals that are seeking to strengthen their position in the increasingly competitive health care market.
A world-class hospital is a multi-disciplinary, super specialized medical center of international standards. Most hospitals today are equipped with the most modern means of diagnosis and treatment. They are trying for universal medical care – preventive and curative. In recent years, most hospitals in developing countries such as India have grown to the level of words worthy of words. Some hospitals even received an ISO 9002 certificate. Most of the reputed hospitals are structured with user-friendly set of systems that allows staff at all levels of the hospital to follow simple procedures that make the most complex tasks simple and effective. This frees senior management from the daily stress of observing and monitoring the tasks that must be performed daily.
In what way marketing mix to be used in an effective manner to increase the reputation of the hospital?