In your personal Business Experience, have you utilized either one or both of these Market Strategies?
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In your personal Business Experience, have you utilized either one or both of these Market Strategies?
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Please the information below and answer the 4 questions. Also please provide an open-ended question that can create a discussion In Chapters 6 and 7 of our Jay Barney Text, the Authors compare the Business Strategies that pursue “Cost Leadership” versus “Product Differentiation” in searching for a Competitive Advantage in the Market Place.
1. Do you think these Two Strategies are viable in today’s highly competitive International Consumer Product Market???
2. In your personal Business Experience, have you utilized either one or both of these Market Strategies???
3. If so, Which one do you think is best in today’s Marketplace???
4. What is product mix? What is its importance in all of the companies?
