Integrated Marketing Communications (IMC) tactics in a Fortune 500 company

Select a Fortune 500 company and research their Integrated Marketing  Communications (IMC) tactics. Select at least one traditional and one  digital venue to research the IMC tactics. In a two to four-page paper,  analyze whether or not the tactics are effective and why. Describe any  recommendations for improvement.

The paper

• Must be two double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style
• Must use at least two scholarly sources in addition to the course text.
• Must document all sources in APA style

Thank you.