Internal Environmental Scan/Organizational Assessment
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Internal Environmental Scan/Organizational Assessment
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Internal Environmental Scan/Organizational Assessment
This section provides the opportunity to develop your course project. Conducting an internal environmental scan or organizational assessment, provides the ability to put the strategic audit together.
In this course so far you have conducted the following steps toward completing the capstone strategic audit:
- Identified the organization for your report
- Interviewed key mid-level and senior level managers
- Created a market position analysis
- Conducted an external environmental scan in preparation of your final report and presentation
