Short profile of IBM the company explanation. Outside resources required, in-text citations and reference page, in your own words. Explain what is IBM ? Such as, What kind of business strategy they use now ? when the company doing business with AI traffic light? and so on. (Imagine if you will do the AI traffic light in the new area, how would you introduce or explain the company to the third party, which means short company profile)
The overall essay should 360 degrees perspective to think about a question not only answer for it.