Is it a wise decision to launch a Fisherman’s Friend chewing gum?
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Is it a wise decision to launch a Fisherman’s Friend chewing gum?
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Please find the case study “Fishermen’s Friend Chewing gum” (Marketing Management, 2nd Edition, Hollensen, Page 421) and answer the following questions.
1. Is it a wise decision to launch a Fisherman’s Friend chewing gum? Justify your answer with reasons drawing from the learning made in the marketing management.
2. How should the Fisherman’s Friend product strategy in chewing gum be differentiated from the two major global players’ chewing gum?
3. Prepare a ranking of the four most attractive markets for the Fisherman’s Friend’s chewing gum.
