Kashani’s article “Beware the Pitfalls of Global Marketing?”
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Kashani’s article “Beware the Pitfalls of Global Marketing?”
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- Kashani’s article “Beware the Pitfalls of Global Marketing?” expresses very different viewpoints on global marketing from Levitt
- Summarize Kashani’s article in detail. In your summary be sure to identify and explain in detail the five propositions he articulates on the “Pitfalls of Global Marketing?”
- What are Kashani’s contentions? Do you agree or disagree? Why or why not?
- In your opinion, are there any other pitfalls of global marketing that you can identify? Why or why not? (You may conduct additional research and use external sources of information to explain your answer, but be sure to cite all your sources)
