Key activities performed to create a competitive value proposition

Development of the Business Model Canvas (BMC) typically begins with the value proposition expressed in terms of the offerings made to meet market/customer needs. This is what distinguishes an enterprise from its competitors. An enterprise must put an infrastructure (plan) in place in order to deliver value to the market/customers. The infrastructure includes: key activities performed to create a competitive value proposition; key resources that are necessary to create customer value; and key partners that deliver customer value indirectly or directly via collaboration with them. Share your thoughts, ideas AND QUESTIONS regarding which of the 9 elements you think are the most important. Include specific 2 real world examples of business success or failure to help explain your position. As always, in the responses to your colleagues, share your thoughts on what others have contributed. Feel free to embed images to support your entries! Readings and Resources Articles, Websites, and Videos: This article provides some insight into the ideas of the Osterwalder Business Model Canvas. Greenwald, T. (2012). Business model canvas: A simple tool for designing innovative business models. Forbes. Alexander Osterwalder created a short video that briefly shares how the Business Model Canvas is meant to work. Ultimately, all of the elements are interconnected and support each other. Watch Video Alexander Osterwalder: The Business Model Canvas Duration: 3:32 min. User: n/a – Added: 2/6/12 YouTube URL: http://www.youtube.com/watch?v=2FumwkBMhLo Alexander Osterwalder explains each piece of his Business Model Canvas design in more depth. Watch Video Osterwalder explaining the Business Model Canvas in 6 Minutes Duration: 7:20 min. User: n/a – Added: 11/18/15 YouTube URL: http://www.youtube.com/watch?v=RpFiL-1TVLw Supplemental Resource: This video summarizes the Business Model Canvas in an interesting way! Watch Video The Business Model Theatre Duration: 1:31 min. User: n/a – Added: 7/28/14 YouTube URL: http://www.youtube.com/watch?v=LLKqthJOdN8