The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?
Your response should be at least 250 words in length.
View PDF files attached for information from Textbook Chapter 3, 4, and 5
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Course Textbook is –
Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc
This text is a Constellation™ course digital materials (CDM) title.