List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?
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List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?
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The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?
