Map these products on a BCG Matrix
Consider the following McDonald’s products:
- French Fries
- Burgers
- Snack Wraps
- McCafe (coffee products)
- Chicken Nuggets
- Salads
- Breakfast Products
- Ice Cream
- Fish Fillet
Map these products on a BCG Matrix. Based on the BCG Matrix you created, make recommendations on which products McDonalds should continue to offer, which products the company should invest in to grow, and which products the company should divest (get rid of). Provide justification and rationale for your answer.
