Market Segments of a Health Care Organization

Scan current health care delivery systems in your local community and select a health care organization. Consider that you have been hired by this organization’s board of directors to develop a new segmentation service. Identify market-based segments of the health care organization you selected. Begin by selecting the “Post to Discussion” link and then select “Create Thread” to complete your initial post. Remember, once you click submit, you cannot delete or edit your own posts, and cannot post anonymously. Please check your post carefully before clicking Submit! By Day 3 Post an executive summary that addresses the following: For this week’s discussion assignment, you are to pretend you have been hired by a local health care organization you are familiar with. Choose one in your community (you don’t have to identify it). Your job is to identify some of the market segments of this organization. Specifically, you should: Describe the market segments of the organization Discuss the demographic characteristics of each segment Analyze how the organization responds to these segments. What does it do to reach each of them? Evaluate the impact of these segments and the consumers in them on the future of the organization’s market. Are the consumers changing? What will happen when they age, for example? What about other changes in the segments? You have to think this through and use supporting ideas from the Learning Resources. You must use peer reviewed journals and articles NO .COMS