Understanding the environment in which a business operates is crucial to being able to remain competitive. Additionally, the trend for growth into international markets means that modern businesses have to consider a growing number of factors when planning marketing activities.
Being able to “profile” your potential consumers and the characteristics they tend to share is a highly valuable process for any marketing manager to undertake. Imagine a product or service that your firm might eventually launch. Think about the characteristics of the consumers you would be targeting.
Post by Day 3 a 150- to 250-word response to the following questions:
Be sure to support your work with specific citations from the Learning Resources and any additional sources.
Note: Independent research is not required for this week’s Discussion, but it is strongly encouraged.