Marketing Plan for Increased Medical Patients


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Marketing Plan for Increased Medical Patients


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Marketing Plan for Increased Medical Patients

You are working as a marketing consultant and a physician in private practice asks you to develop a plan to help him attract more patients. The physician currently treats 10 patients per day and needs to increase to 20 patients per day to break even. What questions would you ask the physician as you develop this plan? Develop some hypothetical answers to the questions, and then make recommendations for the clinic. Explain your rationale for your recommendations.