Marketing strategy, budgets, and controls

Marketing strategy, budgets, and controls (20 percent of final grade)

Should include:

• C.  Objectives and Issues
• 1.  Statement of marketing objective(s) (for first year only)
• 2.  Issues that may hinder marketing objectives
• D.  Marketing Strategy Recommendations
• 1.  Positioning strategy
• 2.  Product/Branding strategy
• 3.  Pricing strategy
• 4.  Distribution strategy
• 5.  Marketing Communications objectives
• 6.  Marketing Research
•  E.  Action Programs
• 1.  IMC
• 2.  Message design, content, and structure
• 3.  Media choices
• 4.  Promotion mix tools
• F.  Budgets
• 1.  Objective/task method
• G.  Controls
• 1.  Metrics needed to monitor marketing plan progress
• Finished product: Put it all together by incorporating changes to Part 1 as suggested by your faculty member’s feedback, and then add your title slide, an index slide, an executive summary slide, endnotes, and a bibliography.
• Marketing Plan Term Project Submission Requirements for Parts 1 and 2
• Length. Minimally, you should have at least one slide per topic, plus your title page and source page(s). General length guidelines are:
• All information should be contained on the slide itself. Do not use the ‘notes’ section of the slide.
• Reference numbers. Include the reference numbers noted in the outline for both Part 1 and Part 2 on your slides (e.g., A.1.a; A.1.b; A.1.c, and so forth).
• Professionalism. Be sure to refer to the PowerPoint Presentation Tips under Course Content, Marketing Toolbox, to ensure that you submit a professional product. This will be part of your grade for both Part 1 and Part 2.
• Citations and Bibliography. Use an acceptable style guide (e.g., APA or MLA) for citations. See UMUC’s library website for useful citation tools.
• Submit for grading. Save your PowerPoint presentation file as a .ppp file and upload it to your Assignment Drop Box by the due date specified in the course schedule.