New market (Norway) entry for DEWLAY cheese factory
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New market (Norway) entry for DEWLAY cheese factory
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Choose which country is better Sweden or Norway to expand (with explanation) -Carry out in dept analysis of current competitors -recommend a strategy to get the product in the recommended market – use SWOT, PESTLE, PORTERS diamond, Value chain, Hofstedes five cultural dimensions – and use also product life cycle, branding, competitive advantage, international marketing and focus -hardvard intext citation and reference list is very important
