What segments will Arimountmarket to, and what variables should be used in these segmentations?

For the 3rd part of the marketing plan (1st & 2nd part attached as refrence) answer the questions listed below. Make sure the information about Arimount is presented in a professional and error free manner. The answer to each question should be around 400 words using APA style. Question #1 To what segments will Arimountmarket to, and what variables should be used in these segmentations?. Question #2 Discuss the way Arimountwill address your customers buying decision process. The answers are in relation to company and product discussed in the attached papers.