Online Grocery Industry Marketing Proposal

For this assignment you will create a marketing proposal for the product (or industry) you selected for Discussion 2.

(Discussion you will see in word or i will posting at end.)

As the marketing manager, you have been asked to create a marketing proposal for the product or industry you selected. In your introduction, give a history of the product or industry you have selected earlier. Who are the key competitors?

In the body of your paper identify the problems in the current marketing campaigns and suggest areas of improvement. Do you see any new opportunities in the marketplace that companies (in the industry or who sell the product) could take advantage of and perhaps grow the market share? Develop realistic and measurable goals that will help the company assess the effectiveness of their marketing.

In your conclusion, based on your research, provide direction for future marketing efforts.

In a minimum of 400 words write this paper and use a minimum of three scholarly resources when writing this paper. The resources you use must be placed on the reference page, and each reference must be cited in the body of your report. You must use APA formatting.

Submit this assignment to your instructor via the dropbox LP2.2 Assignment: Create a Marketing Proposal. This assignment is worth 50 points. Grading will be based on the General Writing Rubric, located under “Course Information.” (The General Writing Rubric is designed for 100-point assignments. Your instructor will adjust the points for this assignment accordingly.)