Online reviews can have a profound impact when consumers book hotels for tourism purposes


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Online reviews can have a profound impact when consumers book hotels for tourism purposes


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ASSESSMENT DESCRIPTION:Online reviews can have a profound impact when consumers book hotels for tourism purposes. You are to write an essay (give word limit) discussing:? the influence these online reviews or recommendations have on consumers’ hotel booking decisions, and? how the perceptions of the review readers might influence their attitudes and buying decisions, and? whether we are putting too much trust in the reviews or recommendations. ASSESSMENT SUBMISSION:The key sections to be included should be written in accordance with the guidelines for writing essays. Your essay must include:? Reference from academic journals supporting your argument.? Correct argument essay structure. Refer to the Academic Learning Skills handout on Essay writing.