Only do the Middle scenario planning, explain how IBM (TEM) control their steady growth?

Scenario Planning Assignment

Words: 1200

Format: Short Report( Short introduction of current business condition and in Body Scenario planning of Steady Control Growth)

Company : IBM(Provide Telecom Expanse Management TEM services to corporate companies such as ANZ bank, Commonwealth bank etc in Australia to control & manage their telecom expanses)

3 Scenarios

Best scenario: Favourable

Middle scenario: Steady Control Growth

Worse scenario: Unfavourable

Competitors: Tangoe & GSG (do not use the names of competitors in reports)

Only do the Middle scenario planning, explain how IBM (TEM) control their steady growth?

Use theories in company strategy such as Diversifying Strategic alliances with competitors, Synergistic strategic alliances and others.

Use the following articles and company website for references. (Articles attached)

Paul J.H. Schoemaker states that among the many tools a manager can use for strategic planning, scenario planning stands out for its ability to capture a whole range of possibilities in rich detail. In fact, Paul J.H.Schoemaker’s following article must be consulted when working on this exercise: Schoemaker, P.J.H. (1995). Scenario planning: A tool for strategic thinking. Sloan Management Review, Winter Issue. pp.25-40. You are also strongly advised to use other references to enrich your understanding of the scenario planning process and to prepare your reports. One such useful resource is “ICL’s Experience of Building Scenarios for Strategic Planning” taken from the book of “Scenario Planning: Managing for the Future” written by Ringland G (2006).