Essays have to prove that you have thorough knowledge of both concepts related to consumption and empirical studies of the chosen topic, so research of literature is crucial for a successful evaluation. The essay should not be just a summarization of existing literature, but should answer a research question or address a problem related the themes studied during the course. You should use at least 7 academic texts for your essay. These texts should be not be compulsory readings for the course. These texts can be theoretical (provide you with a theoretical concept), or empirical (academic studies of research phenomena). The essay should be a formal piece of academic writing. You should consistently reference to literature you are using (any attempts to plagiarism will lead to evaluation F and discussion with an ethical board) and provide the list of the cited literature at the end of the essay. The assignment itself is very broad – you may choose any topic related to consumption. I would like to approve the topic during consultations to make sure that your research question is narrow enough to answer successfully in an essay of this length.