Persuading new parents to start a retirement account
Objective: Write an email that persuades new parents (people having their first baby) to start a retirement
account.
Scenario: Assume you are a financial services representative looking to increase enrollment in retirement
accounts for new parents.
Your task: Write a message that targets new parents and persuades them to start saving for retirement. Look
for information on-line about the benefits of saving for new parents. Spend some time researching the topic
and learning about options before writing your email.
Follow the guidelines of components of a persuasive message in Chapter 10: Persuasive Messages. In Chapter
10 of our textbook, there is also a good example of a “Mass Sales Email” that you should also look at.
Write the persuasive email. MAX word count = 275.
- Don’t forget to put your request in the format of an email (include subject line, to/from, email signature,
introduction, main points with rationale, concluding statement with a call to action, etc.).
- Ensure you are incorporating the format, structure and components of a persuasive business message
(Chapter 10).
Detailed instructions and grading guide are attached, please follow these and ask me if there is any question! Thank you so much!!
ps: Please have a reference page in APA format and MAX word count of this email is 275 word.
The most important thing: for this assignment, have need to have a outline, rough draft and a final draft(in 3 separate documents), so I set up the number of pages as 3.
