Persuading new parents to start a retirement account

Objective: Write an email that persuades new parents (people having their first baby) to start a retirement

account.

Scenario: Assume you are a financial services representative looking to increase enrollment in retirement

accounts for new parents.

Your task: Write a message that targets new parents and persuades them to start saving for retirement. Look

for information on-line about the benefits of saving for new parents. Spend some time researching the topic

and learning about options before writing your email.

Follow the guidelines of components of a persuasive message in Chapter 10: Persuasive Messages. In Chapter

10 of our textbook, there is also a good example of a “Mass Sales Email” that you should also look at.

Write the persuasive email. MAX word count = 275.

• Don’t forget to put your request in the format of an email (include subject line, to/from, email signature,

introduction, main points with rationale, concluding statement with a call to action, etc.).

• Ensure you are incorporating the format, structure and components of a persuasive business message

(Chapter 10).

Detailed instructions and grading guide are attached, please follow these and ask me if there is any question! Thank you so much!!

ps: Please have a reference page in APA format and MAX word count of this email is 275 word.

The most important thing: for this assignment, have need to have a outline, rough draft and a final draft(in 3 separate documents), so I set up the number of pages as 3.