Pick two brands in each of three or four different product categories, and then compare the sources of brand equity for each pair
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Pick two brands in each of three or four different product categories, and then compare the sources of brand equity for each pair
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Discuss and explain
a-). Pick two brands in each of three or four different product categories, and then compare the sources of brand equity for each pair. Which brand enjoys a stronger positioning strategy relative to its competition? Focal brands might include:
Charles Schwab vs. E*Trade
Frederick’s of Hollywood vs. Victoria’s Secret
Maytag vs. Kenmore washing machines
FedEx vs. USPS Express Mail
b-)Identify three brands that are on the endangered species list and: 1) analyze reasons for the problems, and 2) suggest prescriptive marketing measures. Appropriate brands might include Wise potato chips, Oldsmobile cars, Tang drink, LifeSavers roll candy, J.C. Penney.
