Positives and negatives the Fire Department has using social media as a means of communication with the community

Read chapters 10 – 12 in the Bruhn text. Social media has become an integral part of most of our lives. This can be positive and it can be negative. Write a 5 page academic paper on the positives and negatives the Fire Department has using social media as a means of communication with the community. Include how individual communication through these mechanism can affect Miami Dade Fire Rescue (MDFR). Must be in APA format.