Prepare an analysis of the global and U.S. alternative beverages industry
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Prepare an analysis of the global and U.S. alternative beverages industry
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Prepare an analysis of the global and U.S. alternative beverages industry.5-6 page (times new roman, double-space) analysis should list strategic issues confronting PepsiCo and its alternative beverage brands and make recommendations to address such issues. The analysis MUST include: (1) A Michael Porter Five Forces model, (2) macro-environmental characteristics, (3) key success factors, (4) drivers of change and industry dynamics, and (5) a strategic group map.
