Propose a pricing objective and a pricing strategy for AirWays Global
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Propose a pricing objective and a pricing strategy for AirWays Global
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You will propose a pricing objective and a pricing strategy for AirWays Global based on the information gathered from the following:
- The case study
- The understanding of the competition
- The likely attitude of the Frequent Flyer Program members at the time of the events
Complement your understanding of the competitive environment. Create a Microsoft PowerPoint presentation that consists of a compilation of the Final Project works completed in the first five weeks.
In addition, propose a pricing strategy that AirWays should follow in the presentation. Explain why AirWays should follow your pricing strategy. Justify your pricing strategy using appropriate examples and reasoning.
The presentation should have a minimum of ten slides. The information on each slide should be described in the Notes section of the presentation.
On a separate page, cite any sources using the APA format.
