Provide a brief introduction of the organisation. Use data from financial reports, current news publications, and relevant company information that you find with help of the Library Guide databases

1. Introduction and Background: (200 words)
Provide a brief introduction of the organisation. Use data from financial reports, current
news publications, and relevant company information that you find with help of the Library
Guide databases.
2. Marketing Environment Analysis: (800 words)
The marketing environment consists of external forces that directly or indirectly influence
an organisation. Provide a comprehensive environmental scan for the organization and
indicate opportunities and threats. You have to apply relevant marketing theories, concepts,
and analytical frameworks that you learned in this class (Note: review requirements for
assessment 1).
3. Evaluation of Current Marketing Mix: (900-1,000 words)
Provide a comprehensive evaluation and discussion of the organization’s marketing mix.
This consists of two steps.
1. Analyse the organisation’s current marketing approach, applying marketing
management theory (“What are they doing?”). You should address all elements of
the marketing mix (the 7Ps).
2. Provide a critique of the current marketing mix approach and justify your analysis
against specific marketing management theory (“How well is the company doing
it?”). A good starting point for theories is the lecture slides, the textbook, as well as
journal articles for those wishing to excel.