Provide a scenario where a company would enter a foreign market using the following modes of entry


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Provide a scenario where a company would enter a foreign market using the following modes of entry


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Assignment 1: Discussion Assignment

The discussion assignment provides a forum for discussing relevant topics for this week based on the course competencies covered.

To support your work, use your course and text readings and also use outside sources. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between two or more lines of reasoning in the discussion.

Modes of Entry

Provide a scenario where a company would enter a foreign market using the following modes of entry. Be sure to provide one scenario for each mode:

  • Exporting
  • Licensing
  • Franchising
  • Creating a turnkey project
  • Establishing joint ventures
  • Setting up a wholly-owned subsidiary

Give justification for your choices using the advantages or disadvantages for each mode discussed in course readings.

Read the closing case found in the Doc Sharing Area (filename: “SUO_MGT4027_W4A1_Closing_Case.pdf”), and prepare a response to the following questions: