Purpose of the Marketing Mix

Marketing Mix

The final assignment for this course is the Marketing Mix.

The purpose of the Marketing Mix is for you to culminate the learning achieved in the course by describing how each variable of the marketing mix (product, price, place, and promotion) is being executed in a product you select.

After you select an existing product of your choice and identify its target market, address at least three elements of each variable. The Marketing Mix represents 30% of the overall course grade.