1. Read the “Integrated Marketing communications at Ogden Publications.” case study (pg. 524-525).
2. Watch the Video intergraded marketing communications at Ogden Publications.
Answer the following:
* Come up with a single marketing and PR campaign to promote 3 or 4 of Odgen’s magazines. visit www.ordgenpubs.com to learn more about each title.
* What are the challenges of main maintaining a consistent look and feel across different media?
*What are the editorial and design difference between a web magazine and a print Magazine ?
* What in- house marketing groups have to coordinate efforts to plan and execute Ogden’s IMC campaigns and activities?
* Perform outside research on al individual work.
Assignment must beat last 1-2 pages in length.