Rebranding of Jazzercise
Notice: Trying to access array offset on value of type bool in /home/onliiuxo/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1490
Notice: Trying to access array offset on value of type bool in /home/onliiuxo/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1495
Rebranding of Jazzercise
Notice: Trying to access array offset on value of type bool in /home/onliiuxo/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1490
Notice: Trying to access array offset on value of type bool in /home/onliiuxo/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1495
Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:
- Corporate mission and rebranding alignment with it
- Defining features of the product/service
- Current competitors
- How the company is differentiating itself from competition
- What is your substantiated opinion of the potential rebrand effectiveness?
- discuss consumer trends that may impact this business or the industry and brand’s new image. （please write this point in extra two paragraphs)
