Report on Company Global Strategy

International Business Strategy design and recommend an international expansion strategy for the selected company To be assigned , its expected to conduct comprehensive and in-depth research of the company and the country of entry. The international expansion strategy design should include the following aspects: • Identify a country for expansion and assess the attractiveness of the country market (opportunities/challenges) • Analyse existing and potential competitors (industry and competitor analysis) • Select a location within the target country (geographic location) justifying your choice • Evaluate your firm’s competitiveness within the industry in the home country, global markets and in the target country (resources and capabilities) • Discuss options for international entry modes and select one (international entry strategies) • Should your entry mode involve a JV or alliance, specify desired partner and governance attributes. You should integrate CSR, ethics and sustainability in your international strategy formation and provide an implementation plan including key performance indicators • Describe the value proposition of the product or service and indicate the firm’s positioning • Identify key operational issues including but not limited to: the relationship with the host government, structuring and control of foreign subsidiaries. • Develop a future roadmap for the firm’s international business strategy and growth The report should be in the style of a business report with a clear executive summary, introduction, discussion sections, recommendations and a conclusion (plus any appropriately cited references and appendices which are not counted as part of the overall assessment word count). References to be presented as per Harvard referencing style. MARKING CRITERIA Assessment of the report will be based on the group’s ability to demonstrate understanding and application of appropriate theories, concepts, models and frameworks. The report will be evaluated as per the following criteria 1. Addressing the chosen firm’s global strategy, justification, application of appropriate strategy for chosen country, quality of concepts and models/frameworks, discussion and conclusion (60%). 2. Extent and quality of research (30%) 3. Presentation: writing style, appropriate format, quality of structure, use of logic and coherence, spelling, grammar and punctuation (10%) .