Research Amazon. How has this firm been able to combine overall cost leadership and differentiation strategies?


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Research Amazon. How has this firm been able to combine overall cost leadership and differentiation strategies?


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  1. Research Amazon. How has this firm been able to combine overall cost leadership and differentiation strategies?
  2. Think of a firm that has attained a differentiation focus or cost focus strategy. Are its advantages sustainable? Why? Why not? (Hint: Consider its position vis-à-vis Porter’s five forces.)
  3. Think of a firm that successfully achieved a combination overall cost leadership and differentiation strategy. What can be learned from this example? Are the advantages sustainable? Why? Why not? (Hint: Consider its competitive position vis-à-vis Porter’s five forces.)

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