Resources that you indentified as most important to Coca-Cola for gaining a competitive advantage
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Resources that you indentified as most important to Coca-Cola for gaining a competitive advantage
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Consider your findings in the first Week 2 Discussion Question regarding those resources that you indentified as most important to Coca-Cola for gaining a competitive advantage, and those that should be invested or disinvested. Identify differences between them from a resource perspective and the industry analysis/positioning perspective. How do you think the identified key resources support and/or contradict the suggestions you made for Coca-Cola in week 1?
