Segmentation and Target Market Paper


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Segmentation and Target Market Paper


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Segmentation and Target Market Paper

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements:

·         No more than 2100 words

·         Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.

·         A positioning statement for the company with careful consideration of their brand and strategy

·         Paper is consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.