Select a business or nonprofit organization or a brand and plan a mobile marketing campaign for it
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Select a business or nonprofit organization or a brand and plan a mobile marketing campaign for it
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- Select a business or nonprofit organization or a brand and plan a mobile marketing campaign for it.
- Use the process shown in Figure 16.5 on page 449 and described in the section “Mobile Marketing Campaign Planning” on pages 449-450 as your guide.
- Be sure to address the six essential questions of planning a campaign.
Your completed assignment should be at least 2 pages.
Textbook reference:
Roberts, M. L., & Zahay, D. (2013, 2008). Internet Marketing: Intergrating ONline and
Offline Strategies, (3rd ed.). Mason, OH: South-Western.
