Select a health care provider with which you are familiar and determine the best way for that provider to leverage word-of-mouth marketing

Personal Marketing Communications”  Please respond to the following:

• Select a health care provider with which you are familiar and determine the best way for that provider to leverage word-of-mouth marketing. Explain your rationale.
• Discuss the best way to leverage the latest electronic interactive direct-marketing tools in health care. Provide specific examples to support your response.