Select any four attributes of the laundry detergent and describe a positioning strategy for Brand C
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Select any four attributes of the laundry detergent and describe a positioning strategy for Brand C
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Differentiation and Positioning
A sample of laundry detergent users was asked to rate Brand C and its competitors on a scale of 1 (worst) to 10 (best) for the following attributes: Brand AttributesBrand A Brand B Brand C Brand D Packaging9.26.14.27Cost7.35.25.18Eco-friendly features2.99.292Variety in presentations7.33.249Image4.15.98.14Cleaning power on whites2.97.28.92.5Removal of tough stains3.26.14.99Preservation of brightness of colors3.25.27.84Availability7.177.54.5Using a radar chart from Microsoft Excel, develop a perceptual map of the product category. Select any four attributes of the laundry detergent and describe a positioning strategy for Brand C in a 2 page Microsoft Word document. Explain the following about your strategy: Why did you select this strategy? What brand image do you plan to project to the customers through your strategy? How will this image improve the position of the brand in relation to that of the competitors? On a separate page, cite any sources using the APA format.
