Should every venture or organization use social media as part of their marketing plan?


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Should every venture or organization use social media as part of their marketing plan?


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Explain why or why not? Review the article of some social media disasters and consider what downsides exist in this realm of marketing?: http://abcnews.go.com/Business/condom-campaign-social-media-marketing-attempts-wrong/story?id=19334418&page=2#.UbPiwefVDng