Should the company enter new countries, refocus on the home market or seek to diversify geographically to reduce exposure to reduce exposure to certain countries?

Students will make both short-term and long-term strategy recommendations for localization choices and managing political risk, using the literature on innovation (Teece, Scamper), sustainability and international business (especially country-of-origin effects) Market recommendations: should the company enter new countries, refocus on the home market or seek to diversify geographically to reduce exposure to reduce exposure to certain countries? How can it adjust its global supply chain to mitigate the risk of closing borders, trade wars and anti-foreign backlash (country-of-origin effect); and take opportunity of the rivalry between cities and countries to gain the best terms for market entry or growth] HQ choices: should the company move its headquarter in view of looming issues, such as Brexit, looming trade wars, anti-immigrant and nationalist sentiment; and privacy issues?