Should the Omega product range be expanded or rationalized? Why?

In analyzing the case, please address the following topics/questions:
Key issues
? Should the Omega product range be expanded or rationalized? Why? What supports your opinion?? Should the Swatch Group continue to support and expand the mono-brand (Omega) retail store strategy or adopt an alternative format/tactic? If so, what and why?
Sub issues
? What is a relevant profile of target customers for Omega? How would you best describe key characteristics about target buyer behavior?? What is the best brand positioning strategy for Omega relative to the Swatch Group brand portfolio? How would you define the brand positioning for Omega?
Strategic options
? Should the Omega brand range be positioned ‘upward’ to compete more directly against ‘top-end’ Prestige and Luxury brands? Why? What information supports your recommendation? OR? Should the Omega brand range be positioned ‘downward’ to compete more directly against upmarket mainstream brands (High segment)? Why? What information supports your recommendation? OR? Should the Omega brand range be rationalized (i.e. fewer models/products) to strengthen its current brand position in the ‘low-end’ of the Prestige and Luxury segment?
you should choose one strategic option to recommend. Most of all, develop a strong case to support your opinion. Using information from the case, what info/data is available as evidence to justify your recommendation? Be persuasive in argument.Please frame your submissions in the context of cohesive strategic recommendations