Standards Battle: Which Automotive Technology Will Win? case study

Mini Case Submission Requirements

Each case is worth 100 points

Student is to complete the analysis of the assigned case. The analysis must include the following elements:

Introduction of the case

Thesis statements

Background

Alternatives

Purposed Solutions

Recommendations

Conclusions & closing remarks about the case

The completed Mini-Case analysis can be summarized using PowerPoint or Word (equivalent software is fine)

Please email me the final summary prior to class time

It is acceptable to work as a team on each case study, BUT each case study should reflect the work of the individual student, not the team

Mini-Case Example….

Mini-Case Response – Mini-Case #18

Introduction:

This mini-case response is concerned with Mini-Case #18: “Standards Battle:  Which Automotive Technology Will Win?” as described on page 478 in the Rothaermel 3e text.  The relevant text chapter is Chapter 7.  The material presented within the mini-case briefly describes efforts by several major automobile manufacturers and newer-entry manufacturers to address the issue of replacing the internal combustion engine as a primary source of power for personal automobiles.  The mini-case explains that there is currently no consensus among the manufacturers regarding how to proceed and that the pathway forward is not necessarily clear-cut.