State the differences between the forecasting methods that can be used. Which one would you use and why?
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State the differences between the forecasting methods that can be used. Which one would you use and why?
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As a marketing analyst, you are responsible for estimating the level of sales associated with different marketing mix allocation scenarios. You have historical sales data, as well as promotional response data, for each of the elements of the marketing mix. State the differences between the forecasting methods that can be used. Which one would you use and why? If you make any assumptions, state them explicitly.
Justify your answers with examples and reasoning
Provide references APA format
