Students are required to choose ONE of four businesses/products

Students are required to choose ONE of four businesses/products. This assessment requires
students to work individually on their selected business/product to create a comprehensive
strategic marketing plan with a maximum word limit of 2,500 (excluding references). Your
assessment should be an application of relevant marketing concepts learnt in the unit.
There is no need to go into details about explaining marketing concepts, rather it should be
an applied discussion (i.e. do not provide definitions and descriptions of relevant concepts,
instead you are required to apply those to your selected business/product; you will be
assessed on the quality of your conducted analysis).
Please upload the assessment through the appropriate Moodle submission link. Each
assessment must be uploaded as a .doc or .docx file (word file). Use APA Referencing
style.
Any assessment with ‘Turnitin’ similarity score of more than 25% will be checked by
the marker for plagiarism although it may no necessarily man that you have
plagiarised. If there is a substantial similarity score in your ‘Turnitin’ report, your
assessment will be investigated for plagiarism and could be forwarded to an
appropriate office/authority.