The advent of the internet is often considered one of the most impactful events on markets and marketing strategy designed to serve markets

The advent of the internet is often considered one of the most impactful events on markets and marketing strategy designed to serve markets

Consider the following statement. “The advent of the internet is often considered one of the most impactful events on markets and marketing strategy designed to serve markets.” Without a doubt it has affected promotions and promotional strategy through company websites and through various forms of social media. Here are your questions to discuss:

  1. In your discussion detail what other areas of marketing strategy have been affected and what the affects are.

2. How have marketers adapted their strategy to the changes you describe?

3. What other technical, political, economic, or social changes do you think could disrupt the way marketing and business is conducted? Give examples of the change and detail marketing’s likely response.