Up until this point, you have developed sections 1, 2, and 3 of your basic marketing plan. Now, it is time to share your idea with your fellow learners. Present the details of your new product idea and brand to include a Discussion on the product characteristics.
First, to learn about the various characteristics of the Product component of the marketing mix, watch the following presentation on Marketing Strategy-Product
Obtain feedback from your fellow learners and use it to refine and further develop your new product idea concept. Provide viable feedback to a minimum of two of your fellow learners to help develop and refine their new product idea concept.